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Chow Chun Son

Founding Partner & Executive Producer

Alternate Self: Grade A Alpha
Anti: Not Using The Brain
Dreaming: Of Sambal Petai

Ryan Khoo

Founding Partner & Executive Producer

Alternate Self: A Beatboxer Prodigy
Anti: Coprastasophobia
Dreaming: To Pilot The X-Wing

Ismail Kamarul

Founding Partner & Director

Alternate Self: Pro-Gamer
Anti: Pontianak Harum Sundal Malam
Dreaming: To Achieve Nirvana

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Sabrina Wong

Executive Producer & Director

Alternate Self: Venture Capitalist
Anti: Boring People
Dreaming: To Be A Tai-Tai

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Quek Shio Chuan

Director

Alternate Self: Evil Scientist
Anti: Prawns
Dreaming: Of Global Domination

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Kaviraj Ganayson

Producer

Alternate Self: Raging Sloth
Anti: Chicken Sandwich
Dreaming: Of Bombay Saphire

Subashnaveen Balakrishnan

Director

Alternate Self: A Monk in Monastery
Anti: Cold Showers
Dreaming: Of Living The Kampung Life

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Ashraff Mokhtar

Director

Alternate Self: Late Night Radio DJ
Anti: Bunga Cengkih in Nasi Briyani
Dreaming: Of Aiskrim Pasu Cheese Leleh Viral

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We believe that combining innovative processes, business strategy and a creative perspective is the secret to success when it comes to brand challenges.


2004 Created with Sketch.

The year it all began. Reservoir was established.

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Passionate Producers banded together to make TVCs

2011 Guang Awards Se Created with Sketch.

Guang, a 14-minute short film won the Best Film Award at BMW shorties

2012 Catalytic Chang Created with Sketch.

The success of Guang propelled us to produce 2 game-changing branded short films — Petronas Merdeka & Hari Raya and Samsung: The Sparkle Project featuring Yuna.

2013 Reservoir & The Created with Sketch.

Our body of work grew overnight and agencies/clients started knocking on our door.

2014 Created with Sketch.
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Now Created with Sketch.

Content is King

While we are often engaged to do commercial work, we are always itching to create our own content, namely short films Sanzaru, Sunflowers, Seliseh and Bird on a Wire.

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Festive 
Brand Films

We kept producing one chart-topping brand film after another for major festivals in Malaysia; Hari Raya, Chinese New Year, Deepavali, National & Malaysia Day, Kaamatan & Gawai.

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Realistic
 Dreamers

We boast a panel of film directors who are some of the industry's top talents — Quek Shio Chuan, Ismail Kamarul, and Philip Rom Kulleh.

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Effective Magicians

Whilst they can't change the weather (they are not certified bomohs after all), they can do pretty much everything else, to ensure the production process is smooth-sailing all the way. They are Sabrina Wong, Kavi Granayson and Sze Kay.

140,000,000 Created with Sketch.

Views and counting

All our festive works garnered a lot of eyeballs on Facebook & Youtube

13,000,000 Created with Sketch.

Views and counting

Our Tnb Raya 2017 — Dugaan Raya Aida Scored The Highest Views From A Single Video Source On Facebook.

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Super Wonderful Tea Lady

Drop By For Mouth-Watering Nasi Lemak, Ayam Goreng And Sambal Petai.

ZERO Created with Sketch.

Animals Were Being Harmed In The Making Of This Website.

1 Created with Sketch.

Super Wonderful Tea Lady

Drop By For Mouth-Watering Nasi Lemak, Ayam Goreng And Sambal Petai.

ZERO Created with Sketch.

Animals Were Being Harmed In The Making Of This Website.

OUR CLIENTS

Creative Agencies & Network:

Leo Burnett, Ogilvy, Naga DDB, Grey, IPGMB, Publicis Groupe, TBWA, JWT, BBDO


Brands & Companies:

Telekom Malaysia, Prudential, Tenaga Nasional Berhad, Petronas, McDonalds, F&N, Samsung, Coca-cola, GSK, Nestle, Nissan, Celcom, KFC, Unilever, Digi, Fonterra, Danone, Kimberly–Clark, Procter & Gamble, Maxis

ACCOLADES

2011:
GUANG: Grand Prize at BMW Shorties, Best Short Film Award at Alto Vicentino | Best Film and Audience Choice Awards at the 4th Who Likes, Short Shorts? Film Festival (USA) | Best Film (Golden Film) and Best Film — Alternative World Awards at the 10th Irpen Film Festival (Ukraine) | Best Film Award at the 10th In The Palace Film Festival (Bulgaria) | Best Direction and Best Cinematography Awards at the 4th Malta International Television Short Film Festival (Malta)

2012:
PETRONAS ’Strangers’: DC Shorts: Short Film Festival: Drama Adfest New Director Lotus: Silver | Kancils Branded Content: Bronze

2013:
‘Sanzaru’ Short Film: Festival Filem Malaysia Ke-25 (FFM25) — Best Short Film

2014:
Marketing Magazine Malaysia — 10 Most Watched Youtube Ads In Malaysia: #1 Petronas Raya — Kepangkuan Bonda • #2 Petronas Cny — Young Hearts | Youtube — 2014’s Most Popular Youtube Ads In Malaysia: #1 Petronas Raya — Kepangkuan Bonda • #2 Petronas Cny — Young Hearts | Are Malaysians Racist?: Effies Malaysia — Silver • Youtube — 2nd Most-watched Video In Malaysia 2014 • Says.my — Top 6 Social Media For Good In Malaysia Initiative

2015:
SPIKES SINGAPORE: Maxis CNY — #ThisIsMyName : Film : Bronze | MARKETING INTERACTIVE — 10 ads Malaysians viewed the most : #3 Maxis CNY — #ThisIsMyName | THE RAKYAT POST — Most popular YouTube ads in Malaysia: #3 Maxis CNY — #ThisIsMyName • #9 Samsung ‘Road To Ramlee’ — Episode 2

2016:
MUMBRELLA AWARDS — Shortlist Best for Social: Digi — Connect for Real | Marketing Interactive — Malaysia’s top 10 YouTube ads for the first half of 2016 : #1 Petronas ‘Rubber Boy’ & #5 Pengacau Raya | MARKETING MAGAZINE MALAYSIA – #TGIM: Catch up on the top Raya ads for 2016 : #1 Sun Life Malaysia — #DedikasiKerjaRaya • #4 TNB — #LepasTu • #9 BSN — Pengacau Balik Raya

2016:
LOWYAT.NET – YouTube Reveals Most Popular Ads In Malaysia For The First Half Of 2016: #1 PETRONAS — Rubber Boy • #5 BSN Malaysia — Filem Pendek Tahun Baru Cina BSN 2016: Pengacau Raya Cina | HYPE — #HariRaya2016: Top 5 Raya Ads That Will Pull Your Heartstrings: #4 Tenaga Nasional Berhad — Iklan Raya TNB 2016 – Lepas Tu | YouTube Malaysia Ads Awards 2016: Finance – AIA # MySwatowLaneClub

2017
SAYS.COM — 8 Heartwarming Merdeka Ads Of 2017 That Made Us Smile: #1 PETRONAS — National and Malaysia Day 2017 • #2 Sebuah iklan Merdeka 2017 by Maxis • #8 Pernahkah Aku? by CIMB | MARKETING MAGAZINE MALAYSIA — Most Popular Youtube Ads In Malaysia: #1 Tenaga Nasional Berhad — Iklan Raya TNB 2017 – Dugaan Raya Aida | MARKETING INTERACTIVE — Top 10 Malaysia YouTube ads for the first half of 2017: #1 Tenaga Nasional Berhad — Iklan Raya TNB 2017 – Dugaan Raya Aida | STAR2 — 8 Hari Raya 2017 ads that speak to us: #1 Joget Abah by KFC • #8 Dugaan Raya by Tenaga Nasional Berhad

2018
MARKETING MAGAZINE MALAYSIA — Top Chinese New Year TVCs: #1 TNB Chinese New Year 2018 — The Coming Together • #3 Traveloka – Wander with Wonder | Top 10 paw-pular Chinese New Year ads, paws down! : #8 Setia CNY TVC 2018 — Stay Together. Stay Setia • #9 TNB Chinese New Year 2018 — The Coming Together | ‘Bird On A Wire’ Short Film: First Malaysian female to win the FABULOUS FOUR Commendation at ADFEST 2018